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Marketing Strategy of Emerging Floorball Academy
Fiala, Marek ; Veselá, Jitka (referee) ; Schüller, David (advisor)
This master´s thesis is focused on marketing strategy and consequent formation of the proposal of the marketing strategy for emerging Floorball Academy. Base data for the new marketing strategy are gained from theoretical knowledge, from chosen methods of primary research and from analysis of micro environment, macro environment and SWOT analysis. Particular components of marketing strategy are proposed on the base of data processing and their evaluating. This marketing strategy is prerequest for sucessful entry and operation of Floorball Academy on the market.
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Proposal of Communication Mix for Tennis Club
Procházková, Nikola ; Zajícová, Ivana (referee) ; Kaňovská, Lucie (advisor)
The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential clients of the pub. The proposal part introduces own proposals of the communication mix of the tennis club.
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Proposal of Company Communication Mix
Procházková, Nikola ; Štefulík, Bohuslav (referee) ; Kaňovská, Lucie (advisor)
The bachelor’s thesis is focused on the proposal of new communication mix in the company Annapurna s.r.o. based on the analytical part. This company is specialized on distribution of advertising printed materials and other advertising tools. The work includes the theoretical, analytical and proposal part. The theoretical part is concentrated on the general knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research. The proposal part introduces some suggestions for solutions.
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The Suggestion of Enlargement of Business Activities for AC s. r. o. Company
Dokoupilová, Dagmar ; Saňáková, Dana (referee) ; Mikulec, Luděk (advisor)
In attached degree project I show suggestions which are relating with extending and more effective busienss activities, changes and extending of storage area, extending of communication activities, extending of selling of its own brand products, more effective trade routes of dealers, etc. Above suggestions should lead and existing company to the higher prosperity level and its stabilization at present competitive conditions relating with existing economic crisis.
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Marketing |Mix of Selected Hotel
Brychta, Ladislav ; Pecková, Jarmila Hnidáková (referee) ; Novák, Petr (advisor)
This bachelor thesis focuses on the analysis of the current situation of the chosen hotel located in the middle of Masaryk Circuit in Brno. On the basis of analyzes, are set proposals for improving of hotel´s marketing mix. The analysis of the hotel is based on acquired theoretical knowledge. The basis for proposals of the improvement of the marketing mix is the knowledge which is gained on the basis of the analyzes.
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The Proposal of Company Marketing Mix
Zourek, Vojtěch ; Pyrochta,, Václav (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is focused on individual tactical marketing tools, which together form a marketing mix. Describes the relationship between product, price, distribution and promotion. The thesis contains suggestions for improvement of the current state of marketing mix of MIKROP ČEBÍN a.s. based on theoretical knowledge and analysis.
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Marketing Strategy
Andrýsková, Hana ; Michalčíková, Monika (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis describes the design of a marketing strategy for the state enterprise Povodí Moravy, s. p. Contains the current state of marketing strategies and suggestions for possible improvements that will lead to the acquisition of new costumers. In the Bachelor thesis will find not only theoretical background by which I have progressed, but also the specific solutions.
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Proposal of Communication Mix in REDA, a.s.
Wolf, David ; Stratená, Alena (referee) ; Milichovský, František (advisor)
The focus of this bachelor thesis is to propose a new communications mix for REDA, a.s. company which is offering solutions for production, print and sales of marketing, promotion and gift products and related services. The thesis consists of three parts; a theoretical part which will specify various marketing and communication terms in a greater detail, an analytical part which will center on the current status in the company, and a practical part that will contain idas for potential improvement of the communications mix
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